Shift Content Mix Toward Reels
The Reels ER (2.07%) outperforms the static Posts ER (1.74%) by a meaningful margin, and industry data shows Reels get higher reach for accounts under 50K followers — Dr.
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Deepthi Rao S |Content Creator is at 51,256, right at that threshold. Increasing Reels frequency can close the gap between the overall ER (2.03%) and the micro-tier benchmark range (2.5-5%).
