Shift Content Mix Toward Carousels
The Reels ER (0.05%) is underperforming the already-low Posts ER (0.09%), and both sit far below the industry benchmark for mid-tier accounts (1-2%).
Details
Since carousels benchmark highest among formats at 0.55% ER (vs. 0.52% for Reels and 0.45% for static images), testing 2-3 carousels per week may determine if a format switch lifts engagement closer to benchmark.
