Shift Content Mix Toward Reels
Reels ER sits at 70.53% compared to just 0.54% for regular Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (𝗞𝘂𝗻𝗮l Maru | Men’s Fashion is at 51,216), increasing Reels frequency relative to static posts should lift the overall 0.55% ER toward the 2.5-5% micro-tier benchmark.
