Double Down on Static/Carousel Posts
Dr Zahra Amin's Posts ER (1.07%) is more than double the Reels ER (0.5%), showing the audience responds better to static/carousel content than video.
Details
Since industry data shows carousels average 0.55% ER vs Reels at 0.52%, the content mix should shift toward carousels while still using 1-2 Reels weekly to capture the reach benefit accounts under 50K followers get from the format.
