Prioritize Reels Over Static Posts
Alizeh Hassan's Reels ER of 115.07% massively outperforms the Posts ER of 0.57%, showing the audience responds far better to video content.
Details
Since accounts under 50K followers (the account is at 16,505) get higher reach with Reels per industry benchmarks, shifting the content mix to post Reels 3-4x more often than static images will help close the gap between the overall 0.71% ER and the micro-tier average of 2.5-5%.
