Shift Content Mix Toward Reels
The Reels ER of 0.31% is over 5x higher than the static Posts ER of 0.06%, showing that Dr Stuti Khare Shukla's 75,183 followers respond far better to video.
Details
Since Reels also get higher reach for accounts under 50K and benefit sub-50K creators most, testing a higher Reels-to-post ratio (e.g., 3-4 Reels per week vs. static images) should lift the overall 0.09% ER toward the 2.5-5% micro-tier benchmark.
