Close the Mid-Tier Engagement Gap
Dr.Siddhant Bhargava's account 0.18% ER (0.25% on the last 20 posts) sits far below the 1-2% mid-tier benchmark for accounts with 644,922 followers.
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Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap would materially improve the $250-$1,000 per-post deal value.
