Double Down on Reels Production
Shilpa Arora's Reels ER sits at 14.58% versus a static Posts ER of just 0.39% — a massive 37x gap that shows the audience responds far better to video.
Details
Shifting the content mix toward more Reels (even the 0.52% Reels benchmark is 33x lower than this performance) is the strongest lever to lift the overall 0.45% ER toward the macro-tier benchmark of 0.5-1%.
