Replace Posts With Reels Immediately
The Posts ER is a near-dead 0.07%, while the Reels ER is 1.38% — that is nearly 20x higher and actually approaches the 1-2% benchmark for the mid-tier follower bracket.
Details
Audit the last 23 posts and identify which topics performed as Reels, then commit to converting at least 80% of the upcoming content calendar to Reels format to systematically lift the overall account ER from its current 0.09%.
