Close the Engagement Gap With the Tier
The current ER of 0.22-0.24% sits far below the 2.5-5% average for micro creators (10K-100K followers), signaling to brands that the 70,930-follower audience is under-engaged.
Details
Focus on driving comments specifically, since the 12:1 like-to-comment ratio shows likes are passive; ask direct questions in captions to push comment volume above the median of 15.
