Shift Feed Strategy Toward Reels
Reels are generating a 14.65% engagement rate compared to just 0.38% on posts — a 38x performance gap that makes Reels the highest-leverage content format by far.
Details
Dr. Manan Vora should aim to publish at least 3 Reels per week to compound that reach advantage, and repurpose the best-performing static content into short-form video. Given that the overall account ER of 0.4% sits below the 1-2% mid-tier benchmark, leaning into Reels is the fastest path to closing that gap.
