Shift Content Mix Toward Reels
Keny Mahida's Reels ER of 1.57% is over 3x higher than the Posts ER of 0.51%, and industry data confirms accounts under 50K followers (the account is at 37,115) get amplified reach on Reels.
Details
Prioritize Reels for at least 60-70% of the content calendar to close the gap toward the micro-tier benchmark of 2.5-5% ER.
