Shift to Carousels and Reels Weekly
The current ER of 0.15% sits far below the mid-tier benchmark of 1-2% and even below the format averages of 0.55% for carousels and 0.52% for Reels versus 0.45% for static images.
Details
Since the feed appears static-heavy, testing 2-3 carousels or Reels per week can close this gap and lift median likes above the current 1343.5 baseline.
