Shift Content Mix Toward Reels
The Reels ER of 1068.5% dwarfs the Posts ER of 28.54%, and industry data shows Reels get higher reach for accounts under 50K followers like the 11,592-follower base of Dolly Vaswani.
Details
Increasing Reels frequency relative to static posts will capitalize on this format's outsized performance for the account specifically.
