Shift Content Mix to Carousels
The Reels ER (0.15%) is underperforming the Posts ER (0.19%), and both sit far below the industry Carousel benchmark of 0.55% and Reels benchmark of 0.52%.
Details
Test replacing 2-3 Reels per week with carousel posts, which carry the highest average ER across all formats, to see if format-switching lifts the current 0.19% engagement rate.
