Shift Content Mix Toward Reels
The Reels ER of 4.88% is over 17x higher than the Posts ER of 0.28%, showing the 219,859 followers of Dr.
Details
Rekha Radhamony, 4th Gen Ayurveda Doctor (BAMS) respond far more to video than static content. Increase Reels frequency and reallocate budget from static posts (currently dragging the blended ER to 0.33%, below the mid-tier benchmark of 1-2%) to capitalize on this gap.
