Test Carousels Before Static Posts
Djamile Rowe's Instagram engagement rate is 0.2% overall and 0.21% across 23 posts, below the 1-2% mid-tier benchmark.
Details
Prioritize carousel experiments because the benchmark is 0.55%, compared with 0.45% for static images and 0.52% for Reels, and compare each result against the 0.21% baseline.
