Prioritize Proven Feed Content
Divija Pandey's Instagram posts produce 6.34% ER versus 1.55% for Reels, so feed content should be the primary engagement vehicle and Reels used selectively.
Details
Test carousel versions of the strongest feed concepts first; industry format benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
