Double Down on Reels Immediately
District Running Collective's Reels are already outperforming static posts with a 1.06% ER versus 0.55% for standard posts — yet the overall account ER sits at just 0.72%, well below the 2.5-5% micro-tier benchmark.
Details
Since accounts under 50K followers receive higher reach from Reels, shifting the content calendar to prioritize Reels over static posts is the single fastest lever to close the gap with industry benchmarks. Aim to replace at least half of the current static post cadence with Reels to compound that 1.06% ER across more of the content.
