Close the Mid-Tier Engagement Gap
The current ER of 0.93% (0.99% across the last 19 posts analyzed) sits below the 1-2% average for mid-tier accounts (100K-1M followers).
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Since 73% of brands now prioritize engagement rate over follower count, closing this gap should be the top priority before pitching new deals, as it directly impacts the $1,000-$5,000 per-post rate potential.
