Prioritize Carousel-Led Storytelling
The overall engagement rate is 0.66%, within the 0.5%-1% macro benchmark, while carousels benchmark at 0.55% compared with 0.52% for Reels and 0.45% for static images.
Details
Carousels should be a recurring format, using the first slide for a strong hook, several saveable information slides, and a final slide asking followers to comment.
