Double Down on Carousel Format
The account's 3.48% ER already outperforms the mid-tier benchmark of 1-2% by nearly 2x, showing the audience is unusually responsive for the 453,888-follower size.
Details
Since carousels lead all formats in the industry benchmark (0.55% ER vs Reels' 0.52% and static images' 0.45%), shifting more of the 19-post content mix toward carousels could push the ER even higher above the mid-tier norm.
