Prioritize Carousels and Static Posts Over Reels
Posts ER (3.11%) outperforms Reels ER (2.77%), which is the opposite of the typical pattern for accounts under 50K followers.
Details
Shifting more of the content calendar toward carousels and static images, and using the next 5 posts to test a 60/40 carousel-to-reel split, may push overall ER closer to the nano-tier benchmark of 3.5-8%.
