Shift Content Mix Toward Reels
Reels are dramatically outperforming static posts — 14.01% ER versus 0.95% for posts — yet the overall account ER sits at just 1.03%, signaling that static content is dragging the average down.
Details
Since accounts under 50K followers receive higher algorithmic reach on Reels, Brenna Larson | Registered Dietitian should prioritize publishing at least 3 Reels for every 1 static post to pull the overall ER closer to the 2.5-5% micro-tier benchmark. An audit of the last 23 posts can identify which static images can be repurposed into short Reels with voiceover or on-screen text.
