Shift Post Mix Toward Reels
Reels are generating a 16.18% engagement rate compared to just 0.75% on static posts — a 21x performance gap that makes the content priority clear.
Details
An audit of the last 23 posts suggests converting at least 60% of the upcoming content calendar to Reels format. Given that the 78,596 followers sit in the micro tier where the benchmark ER is 2.5-5%, leaning into Reels is the fastest lever to close the gap between the overall 1.59% account ER and the top of the tier.
