Double Down on Reels Production
Hadiya Azhar's Reels ER of 197.98% massively outperforms the overall Posts ER of 7.38%, and industry benchmarks show Reels get higher reach for accounts under 50K followers (the account is at 26,784).
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Shifting a larger share of the content calendar to Reels will capture this outsized engagement advantage, since Reels also command a 20-40% rate premium for brand deals.
