Double Down on Reels Production Volume
Reels are generating a 116.04% engagement rate compared to only 9.63% on posts, making them the single highest-performing content format by a massive margin.
Details
Given that 73% of brands prioritize engagement rate over follower count, shifting the content calendar to a Reels-majority schedule directly strengthens brand deal positioning. Aiming to publish at least 3-4 Reels per week will compound this advantage and push the overall account ER — already excellent at 11.69% — even higher above the 1-2% mid-tier benchmark.
