Shift Content Mix Toward Reels
The Reels ER of 1632.65% dwarfs the Posts ER of 2.44% and the industry Reels benchmark of 0.52%, showing this format is the biggest engagement driver.
Details
Since accounts under 50K followers (Dheemant Sachdeva is at 24,301) get higher reach on Reels, increasing weekly Reels output and treating static/carousel posts as supplementary content only is recommended.
