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@dezeen · 3.6M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 3.6M followers · 0.05% engagement
Next step
Snippet can use this instagram result for @dezeen to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @dezeen's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @dezeen's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Dezeen's Reels ER of 0.07% nearly doubles the Posts ER of 0.04%, showing Reels already outperform static content on the account.
Details
Increasing Reels frequency in the next 10-15 posts can pull the blended ER of 0.05% closer to the macro-tier benchmark of 0.5-1%.
A like/comment ratio of 63.2:1 and median comments of just 14 (vs.
Details
1,819 median likes) show followers are passively liking but not engaging in conversation. Since 73% of brands prioritize engagement rate over follower count, adding direct questions or polls in captions can lift comment volume and improve the overall 0.05% ER.
Industry data shows carousels average 0.55% ER, outperforming both Reels (0.52%) and static images (0.45%) — formats not leveraged across the 29 analyzed posts.
Details
Introducing multi-slide carousels (e.g., project breakdowns, before/after design shots) could help close the gap between the current 0.05% ER and the 0.5-1% macro-tier benchmark.
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