Fix the Reels Underperformance Gap
The Reels ER sits at just 0.21%, less than half the 0.52% industry benchmark for Reels and far below the account's own Posts ER of 0.95%.
Details
Since accounts under 50K followers (Devon Gilfillian is at 51,938) typically see amplified Reels reach, audit the last 10 Reels for hooks and pacing, then shift toward the carousel/static format that's actually driving the stronger 0.95% Posts ER.
