Shift Content Mix Away From Reels
The Reels ER for deven patel md sits at just 0.08%, far below both the account's own Posts ER of 1.37% and the industry Reels benchmark of 0.52%.
Details
Since static/carousel content (Posts ER 1.37%) already outperforms the mid-tier average of 1-2%, production budget should be reallocated toward carousels and static posts, which benchmark at 0.55% and 0.45% ER respectively, until the cause of Reels underperformance is diagnosed.
