Shift Content Mix Toward Reels
The Reels ER of 320.47% massively outperforms the Posts ER of 5.6% and blows past the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Devika Alle is at 40,088) get higher reach on Reels per industry benchmarks, prioritizing Reels as the primary format will capture more reach and engagement.
