Shift to Reels to Close ER Gap
The current engagement rate of 1.7% sits below the micro-tier benchmark of 2.5-5%, meaning there is meaningful room to grow.
Details
Reels are the fastest lever available — industry data shows they get higher reach for accounts under 50K followers, and Deas's 10,237 follower count puts the account squarely in that window. Commit to posting at least 3 Reels per week for the next 30 days and track whether the median likes (currently 161.5) and median comments (currently 12.5) trend upward.
