Prioritize Reels Over Static Posts
The Reels ER for Desvendando o Pop sits at 29.85% versus 25.85% for standard posts, a clear ~4-point gap that shows the audience responds better to video.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting the content mix toward more Reels should push the overall ER above the current 25.17% account average.
