Shift Content Mix Toward Reels
The Reels ER of 5.21% massively outperforms the Posts ER of 0.14% and even beats the micro-tier benchmark range of 2.5-5%, while static/carousel posts drag the overall ER down to 0.19%.
Details
Since Reels also get higher reach for accounts under 50K followers and Destiny Jimerson Harmon is at 89,369, testing an increase in Reels frequency to at least 3-4x per week could pull the blended ER toward the 5.21% ceiling instead of the 0.14% floor.
