Shift Weight Toward Feed Posts, Not Reels
Destiny's Posts ER (2.67%) is notably higher than the Reels ER (1.79%), even though industry data suggests Reels typically get better reach for accounts under 50K followers.
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Since the 13,276 followers put the account just under that threshold, testing carousels specifically is recommended — the benchmark shows carousels (0.55% avg ER) outperform Reels (0.52%) and static images (0.45%) — and allocating more of the next 10 posts to carousel format will capitalize on what is already working.
