Shift Content Mix Toward Reels
Brittany Been's Reels ER (4.23%) is more than 4x higher than the static Posts ER (0.98%), showing the audience responds far better to video.
Details
Increasing Reels frequency relative to static posts will pull the blended ER (currently 2.01%) even higher above the 100K-1M mid-tier benchmark of 1-2%.
