Shift Content Mix Toward Reels
The Reels ER (1.93%) is nearly 6x higher than the Posts ER (0.33%) and well above the industry Reels average of 0.52%.
Details
Since the overall ER (0.35%) sits below the mid-tier benchmark of 1-2%, reallocating more of the 21 analyzed posts toward Reels format could pull the blended ER closer to industry norms.
