Shift Content Mix Toward Reels
The Reels ER of 0.55% is nearly 3.5x the Posts ER of 0.16%, and industry data shows Reels get higher reach for accounts under 50K followers (Denise Mai®Vancouver Realtor| Investor |Success Coach |Speaker is at 19,422).
Details
Prioritize Reels as the primary format to close the gap between the 0.19% overall ER and the 2.5-5% micro-tier benchmark.
