Close the Micro-Tier Engagement Gap
The current ER of 1.36% sits well below the 2.5-5% average for micro-tier accounts (10K-100K followers).
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve the positioning for the $250-$1,000 brand deal range Denise Curran is currently valued at.
