Shift Feed Strategy Toward Reels
Deji Adebola's Reels are dramatically outperforming static posts — 57.19% ER versus just 0.24% ER on posts — yet only 23 posts were analyzed, suggesting an underutilization of the format.
Details
Prioritizing Reels as the primary content format can help close the gap between the current overall 0.29% ER and the macro-tier benchmark of 0.5-1%. Replacing at least half of upcoming static feed posts with Reels will leverage that proven performance differential.
