Shift Content Mix Toward Reels
Deep Ranjan Sachan's Reels ER sits at 149.34% compared to a Posts ER of just 12.06% — a massive gap that shows the audience responds far more to video than static content.
Details
Since mid-tier accounts typically average only 1-2% ER industry-wide, increasing weekly Reels output will compound this already 12x+ benchmark-beating performance and should be the primary content lever.
