Overhaul Reels Content Strategy Immediately
The Reels ER sits at just 0.01%, compared to 0.24% for static/carousel posts — a 24x gap that signals Reels are actively underperforming the account's own average.
Details
Since macro accounts should be hitting 0.5-1% ER per industry benchmarks, Debinna Bonnerjee should audit the last 10 Reels for hook strength in the first 3 seconds and test carousels instead, which benchmark at 0.55% ER industry-wide.
