Prioritize Static/Carousel Posts Over Reels
The Posts ER (2.12%) is more than double the Reels ER (0.85%), and Posts ER already sits at the top of the mid-tier benchmark range (1-2%) while Reels ER falls below it.
Details
Shift the content mix toward static and carousel posts, since the benchmark note that Reels drive higher reach mainly for accounts under 50K followers does not apply to the 111,108-follower base of Deba :) .
