Shift Content Mix Toward Carousels
Carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images industry-wide, and the current blended ER of 0.56% is already at the top of the macro-tier range (0.5-1%).
Details
Prioritizing carousel posts over static images could help push the per-post ER closer to the 1% ceiling for this tier.
