Shift Content Mix Toward Carousels
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, and the current 0.54% ER sits almost exactly at the carousel benchmark.
Details
Increasing carousel frequency in the next 10 posts could push the ER closer to or above the 1% ceiling for the macro tier (1M+), where the average range is 0.5-1%.
