Shift Feed Strategy Toward Reels
Reels are generating a 60.51% ER compared to just 0.66% for static posts — a gap that makes Reels the highest-leverage content format by a wide margin.
Details
Darius Ryan-Kadem should aim to replace at least half of the current static post output with Reels, since the analyzed posts show a pattern weighted toward lower-performing formats. Given that industry benchmarks place average Reels ER at 0.52%, the 60.51% Reels performance signals strong algorithmic favor that should be capitalized on consistently.
