Daniel O'Farrell's InstagramEngagement

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danofazz
Daniel O'Farrell

@danofazz · 20.1K followers

0.00%

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$250-$1K per post

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LowAverageGoodExcellent
223
Median Likes
33
Median Comments
20
Posts Analyzed
$250 – $1Kper sponsored post

Based on 20.1K followers · 1.27% engagement

Next step

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Your post rate

$250-$1K

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First message

I'd show brands why @danofazz's instagram audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

The current engagement rate of 1.27% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Daniel O'Farrell at 20,133.

Details

Aim to make at least 50% of the next 20 posts Reels, since Reels command a 20-40% engagement premium over static formats. Track whether the median likes of 222.5 and median comments of 32.5 rise after 4 weeks of this shift.

Move 02

Convert Comments Into Conversation Threads

The like-to-comment ratio of 8.5:1 with a median of 32.5 comments per post is a strong signal that the audience is willing to talk — but each unanswered comment is a missed engagement event that counts toward the ER calculation.

Details

Reply to every comment within the first 60 minutes of posting to trigger Instagram's algorithm and drive additional comment volume, which directly lifts the 1.27% engagement rate toward the 2.5% micro-tier floor. Even doubling the comment depth without gaining new followers would meaningfully improve the rate and the perceived value to the 73% of brands that prioritize engagement rate over follower count.

Move 03

Use Carousels to Maximize Swipe Depth

Carousels have the highest content format engagement rate at 0.55% versus static images at 0.45%, and each swipe registers as an additional interaction that boosts the overall ER beyond the current 1.27%.

Details

Structure the next carousel with a hook on slide 1 and a direct question or call-to-action on the final slide to drive comments, pushing the median comment count above 32.5. Posting 2-3 carousels within the next 20 posts gives a controlled test to see if the posts ER of 1.25% trends upward.

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Daniel O'Farrell's Instagram Engagement Rate: 1.27%