Double Down on Reels Immediately
Daniela Washington's Reels are generating a 48.73% engagement rate compared to only 3.48% on static posts — a 14x performance gap that is not being fully exploited.
Details
An audit of the last 25 posts should identify what percentage were Reels; if Reels are underrepresented in the posting cadence, the content mix should shift to prioritize them as the primary format. Given that 73% of brands prioritize engagement rate over follower count, a Reels-heavy feed also directly strengthens brand deal positioning.
