Prioritize Reels Over Static Posts
The Reels ER of 2.54% is more than 4x the Posts ER of 0.58% and sits far above the macro-tier benchmark of 0.5-1%, showing Reels are the strongest lever for engagement.
Details
Shifting a larger share of the content calendar toward Reels is recommended, since even the industry average Reels ER (0.52%) is being beaten by the current output, meaning Dani Klarić has real headroom to convert casual scrollers into engaged viewers.
