Shift Content Mix Toward Reels
The Reels ER of 5.87% outperforms the overall Posts ER of 5.06%, and industry data shows accounts under 50K followers (Daniel Kanter is at 44,490) get higher reach on Reels.
Details
Increasing Reels frequency relative to static posts will capitalize on this reach advantage and push the blended ER above the current 5.1%.
